Top Story

e4m_logo.png

Home >> Advertising >> Article

Mudra set to launch yet another specialised unit today

07-July-2009
Font Size   16
Share
Mudra set to launch yet another specialised unit today

After launching a spate of specialised units like Water, Terra, and Celcius last year, Mudra is now ready to launch yet another such unit on July 7, 2009. This unit will be headquartered in Ahmedabad, but would spread its expertise pan-India. The new unit will have its own individual team led by a CEO.

The launch will be announced to the media in Ahmedabad on July 7, 2009, along with the group’s clients as well as the new name and logo.

The Mudra group operates across Mudra (mainline agency); DDB Mudra; Mudra Max and Water. In May 2009, the group had brought its 12 specialised units under the Mudra Max umbrella, heralding a new age for Mudra Max as an integrated communications planning and implementation agency.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve