After launching a spate of specialised units like Water, Terra, and Celcius last year, Mudra is now ready to launch yet another such unit on July 7, 2009. This unit will be headquartered in Ahmedabad, but would spread its expertise pan-India. The new unit will have its own individual team led by a CEO.
The launch will be announced to the media in Ahmedabad on July 7, 2009, along with the group’s clients as well as the new name and logo.
The Mudra group operates across Mudra (mainline agency); DDB Mudra; Mudra Max and Water. In May 2009, the group had brought its 12 specialised units under the Mudra Max umbrella, heralding a new age for Mudra Max as an integrated communications planning and implementation agency.