Mudra, O&M and Everest have bagged the creative awards for their work this year at the Young Guns event held by the Advertising Club of Bombay on March 13, 2007.
Everest won the award for its outdoor public and community service campaign for the Cancer Patients Aid Association. Mudra won an award for its radio ad designed for Hindustan Motors, as O&M walked away with two awards for its outdoor public and community service advertisements for Gillette and The Indian Association for Promotion and Welfare.
Kristian Barnes, who is the founder of Young Guns, the International Advertising Award said that it was a great experience to host it in India for the first time. “The Indian market for advertisement is moving upwards and getting only better. Next year onwards, we plan to bring more of these awards to India,” he said.
As opposed to a single big advertising event like the Cannes, Barnes feels that smaller local markets are tapped through such smaller, local events. “It helps us to find much more talent, and many more people. The idea behind this was to bring the younger generation into the limelight rather than having only the older, bigger agencies winning all the awards,” he said.
Bipin Pandit, GM of the Ad Club said the response was great. “The Ad Club is not a one-event club. We organise a host of events, and are constantly busy with something,” he said.