Mudra Mumbai has recently won the creative duties for Femina, part of the Worldwide Media Group, a joint venture between BBC Worldwide and Bennett Coleman Company Ltd. Lowe is the incumbent agency. The account size couldn’t be ascertained at the time of filing the report.
Commenting on the win, Arijit Ray, Executive Vice-President and Head - Mudra Mumbai, said, “This is a prestigious win for us. Femina has almost mirrored the evolution of the Indian woman over the years. We are looking forward to charting a course for a vibrant brand like Femina, along with the brand team, in the months to come.”
Talking about the association, Prachi Tiwari, Brand Publisher, Femina, said, “Mudra brings to the table a unique approach and a specific understanding of brands within the media space and various other categories. For Femina, which has been the voice of the Indian woman for decades, maintaining its leadership position with a fresh point of view is vital for us.”
Femina is the oldest and largest selling women’s English magazine in the country. Over the decades it has evolved into a holistic brand covering all areas of interest to the contemporary Indian woman.
Over the past years the magazine has re-invented itself to cater to the modern urban woman. The task for Mudra is to fine-tune Femina’s brand position and communication such that it is relevant and relatable for the reader today.