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Mudra MAX bags the media duties of Shakti pumps

14-April-2010
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Mudra MAX bags the media duties of Shakti pumps

Mudra MAX, a part of the Mudra Group, has added the media mandate of Shakti Pumps (India) Limited to its client portfolio. The account will be handled out of Mudra MAX’s Mumbai office. The account size is pegged at 10 to 12 crores.

Commenting on the win LS Krishnan, President Mudra MAX Media said, “We are delighted to have the opportunity to partner Shakti Pumps as its media agency. It’s a significant win for us and we will work together for all future launches. We intend to help build the brand on a much larger platform in the coming months.”

Commenting on why Mudra MAX was chosen to be Shakti Pump’s agency, Ankit Patidar, Deputy General Manager – Marketing, Shakti Pumps (India) Limited said, “Considering our ambitious growth plans and vision to become the most valuable company amongst Stainless Steel Submersible Pump Manufacturers, we felt the need to have a professional, informed approach towards media strategy and planning. We are pleased to have Mudra MAX as our Media partner as we feel it is in sync with our approach as well as vision.”

“We welcome Mudra MAX as our partners in growth. We are confident that their media expertise will take our brands to greater heights” said,Dinesh Patidar, CMD Shakti Pumps (India) Limited.

Shakti Pumps Ltd is engaged in manufacturing of submersible pumps, energy saving submersible motors, SRN booster pumps, water pumps, motors and associated controls panels under the brand name ‘Shakti’. The company has obtained a BIS certificate for ISI mark in 1989 and has also acquired ISO: 9001:2000 certifications. It is also the first company to have 5 Star rating in the submersible pumps category from Bureau of Energy Efficiency. Shakti Pumps Ltd. currently exports its products to over 60 countries.

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