Top Story


Home >> Advertising >> Article

Mudra MAX bags the media duties of Shakti pumps

Font Size   16
Mudra MAX bags the media duties of Shakti pumps

Mudra MAX, a part of the Mudra Group, has added the media mandate of Shakti Pumps (India) Limited to its client portfolio. The account will be handled out of Mudra MAX’s Mumbai office. The account size is pegged at 10 to 12 crores.

Commenting on the win LS Krishnan, President Mudra MAX Media said, “We are delighted to have the opportunity to partner Shakti Pumps as its media agency. It’s a significant win for us and we will work together for all future launches. We intend to help build the brand on a much larger platform in the coming months.”

Commenting on why Mudra MAX was chosen to be Shakti Pump’s agency, Ankit Patidar, Deputy General Manager – Marketing, Shakti Pumps (India) Limited said, “Considering our ambitious growth plans and vision to become the most valuable company amongst Stainless Steel Submersible Pump Manufacturers, we felt the need to have a professional, informed approach towards media strategy and planning. We are pleased to have Mudra MAX as our Media partner as we feel it is in sync with our approach as well as vision.”

“We welcome Mudra MAX as our partners in growth. We are confident that their media expertise will take our brands to greater heights” said,Dinesh Patidar, CMD Shakti Pumps (India) Limited.

Shakti Pumps Ltd is engaged in manufacturing of submersible pumps, energy saving submersible motors, SRN booster pumps, water pumps, motors and associated controls panels under the brand name ‘Shakti’. The company has obtained a BIS certificate for ISI mark in 1989 and has also acquired ISO: 9001:2000 certifications. It is also the first company to have 5 Star rating in the submersible pumps category from Bureau of Energy Efficiency. Shakti Pumps Ltd. currently exports its products to over 60 countries.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...