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Mudra MAX bags media duties of Shakti Pumps

15-April-2010
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Mudra MAX bags media duties of Shakti Pumps

Mudra MAX, a part of the Mudra Group, has added the media mandate of Shakti Pumps (India) Ltd to its client portfolio. The account will be handled out of Mudra MAX’s Mumbai office and the account size is pegged at Rs 10-12 crore.

Commenting on the win, LS Krishnan, President, Mudra MAX Media, said, “We are delighted to have the opportunity to partner Shakti Pumps as its media agency. It’s a significant win for us and we will work together for all future launches. We intend to help build the brand on a much larger platform in the coming months.”

Commenting on why Mudra MAX was chosen to be Shakti Pump’s agency, Ankit Patidar, Deputy General Manager – Marketing, Shakti Pumps (India) Ltd, said, “Considering our ambitious growth plans and vision to become the most valuable company amongst stainless steel submersible pump manufacturers, we felt the need to have a professional, informed approach towards media strategy and planning. We are pleased to have Mudra MAX as our media partner as we feel it is in sync with our approach as well as vision.”

“We welcome Mudra MAX as our partners in growth. We are confident that their media expertise will take our brands to greater heights,” said Dinesh Patidar, CMD Shakti Pumps (India) Ltd.

Shakti Pumps is engaged in manufacturing submersible pumps, energy saving submersible motors, SRN booster pumps, water pumps, motors and associated controls panels under the brand name ‘Shakti’. The company had obtained a BIS certificate for ISI mark in 1989 and also acquired ISO: 9001:2000 certifications. It is also the first company to have 5 Star rating in the submersible pumps category from the Bureau of Energy Efficiency. Shakti Pumps currently exports its products to over 60 countries.

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