Top Story


Home >> Advertising >> Article

Mudra launches sports marketing unit, ‘10 integrated’

Font Size   16
Mudra launches sports marketing unit, ‘10 integrated’

Mudra Group has on November 20 announced the launch of its sports marketing unit, called ‘10 integrated’. This unit will offer its clients services such as sports related activation, sports research, licensing and merchandising, celebrity management consultancy and acquiring or creating sports-related entertainment content for television and the Internet.

Mohit Bhagchandani will spearhead the 10 integrated venture. He has nearly a decade’s experience in the field of sports marketing and event management. He was also in the senior management with companies like Procam International, Total Sports Asia and Ogilvy Action.

Mudra Group’s 10 integrated plans to have its own communication planning and creative teams, which will help the clients use sport as a complete communication platform.

Madhukar Kamath, MD and CEO, Mudra Group, said, “The Indian sports industry has grown by leaps and bounds in the last few years. We have begun to see a move towards entertainment beyond pure sports. Opportunities abound to bring brands and sports together. Our role, as an integrated marketing communications network, becomes more exciting as we facilitate the dialogues for brands through sport.”

Pratap Bose, COO, Mudra Group, said, “The face of sport is rapidly changing in India and an impetus on packaging is the need of the hour. Further, India is now playing host to various major sporting world events in the near future and we believe that an effective marketing strategy, backed by an integrated advertising outfit, can give 10 integrated a solid base to operate from.”

Anurag Gupta, President - Strategic Initiatives and Integration, Mudra Group, explained, “10 integrated is a new age sports marketing outfit, where we have amalgamated a team of sports marketing specialists with planning, creative, media, activation, events, and digital team. This fusion will ensure that brands looking at sports get holistic and exciting solutions which can engage consumers at maximum touch points.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.