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Mudra launches sports marketing unit, ‘10 integrated’

22-November-2008
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Mudra launches sports marketing unit, ‘10 integrated’

Mudra Group has on November 20 announced the launch of its sports marketing unit, called ‘10 integrated’. This unit will offer its clients services such as sports related activation, sports research, licensing and merchandising, celebrity management consultancy and acquiring or creating sports-related entertainment content for television and the Internet.

Mohit Bhagchandani will spearhead the 10 integrated venture. He has nearly a decade’s experience in the field of sports marketing and event management. He was also in the senior management with companies like Procam International, Total Sports Asia and Ogilvy Action.

Mudra Group’s 10 integrated plans to have its own communication planning and creative teams, which will help the clients use sport as a complete communication platform.

Madhukar Kamath, MD and CEO, Mudra Group, said, “The Indian sports industry has grown by leaps and bounds in the last few years. We have begun to see a move towards entertainment beyond pure sports. Opportunities abound to bring brands and sports together. Our role, as an integrated marketing communications network, becomes more exciting as we facilitate the dialogues for brands through sport.”

Pratap Bose, COO, Mudra Group, said, “The face of sport is rapidly changing in India and an impetus on packaging is the need of the hour. Further, India is now playing host to various major sporting world events in the near future and we believe that an effective marketing strategy, backed by an integrated advertising outfit, can give 10 integrated a solid base to operate from.”

Anurag Gupta, President - Strategic Initiatives and Integration, Mudra Group, explained, “10 integrated is a new age sports marketing outfit, where we have amalgamated a team of sports marketing specialists with planning, creative, media, activation, events, and digital team. This fusion will ensure that brands looking at sports get holistic and exciting solutions which can engage consumers at maximum touch points.”

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