Mudra Kolkata has bagged the creative duties for Health & Glow Clinic, a chain of specialised homoeopathy centres dealing in hair loss treatment, skin problems, obesity and pain management, following a multi agency pitch. The other agencies in the fray were JWT, Bates and O&M.
Health & Glow currently has two clinics in Kolkata and one in Siliguri and has plans to open three more clinics in Kolkata in a month’s time. The chain also plans to expand its operations in Delhi, Mumbai, Bangalore and even Bangladesh.
Elaborating on the account win, Kaustuv (Kosty) Bhadra ,Group Business Director, Mudra Kolkata, said, “There is this hugely emerging market in health and lifestyle segment and we will leverage our learning from ‘Brand Therapist’, an unit of Mudra handling this new emerging market, to give a clear and focused positioning to this brand.”
Suprotim Mukherjee, spokesperson for Health & Glow Clinic, said, “Mudra has a very successful track record in terms of growing business and we look forward to use that expertise and benefit from it.”
Meanwhile, Health & Glow has assigned its media duties to Peedee Advertising. The chain’s media budget is expected to be a multi-crore one.