Mudra has emerged as ‘Agency of the Year’ with a four-gold, two-silver and one-bronze tally at the annual Cochin Ad Club Creative Awards 2005. TBWA won two each of gold, silver and bronze, while Stark Communications won one gold, two silvers and a bronze.
Speaking to exchange4media, G Srinath, Group Business Director, Mudra, Cochin, said, “We won a lot of metals in last year’s awards also, but not many of them were golds. The run has been good this year and the most exciting part of the win is that all these are ads, which have been part of campaigns that have worked in the market for our clients.”
The awards were keenly contested across 16 categories, and a total of over 200 entries were received, said the organisers. Last year, the awards drew over 150 entries from over 25 agencies. The ‘Agency of the Year’ award was introduced at last year’s awards. Last year, TBWA India had won the maximum number of golds.
Three of Mudra’s golds have been for clients Malayala Manorama in the TVC category for Classifieds, Press Ad-Colour campaign for Personals, and in the Outdoor category, again for Personals. The remaining gold was for a Print leaflet for the Cochin Ad Club last year.
“Personals was a new category introduced by Manorama last year. We did a complete campaign, including a series of three television commercials, for the launch, and the campaign has worked in the market as well as at the awards. Even the Ad Club work was not done with an eye on awards,” reiterated Srinath.
TBWA India struck gold in the Direct Marketing and Poster categories. One of TBWA India’s golds was for work on Malayala Manorama, and the other for work on KPM Eye Hospital. Stark was in the final gold tally for its Multimedia campaign for Kerala Tourism. A three-member jury evaluated the entries at Bangalore.
Other agencies that struck metal included FCB Ulka (one silver, two bronzes), Maitri (three silvers, four bronzes), Full Moon (one silver, one bronze), and Darshan (one silver).
Mudra Cochin is keen to keep its good run at awards going. Enthused by the win, the agency is keen to try and set off some sparks at regional award fests to follow.