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Mudra Health & Lifestyle adds three new businesses to its kitty

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Mudra Health & Lifestyle adds three new businesses to its kitty

Mudra Health & Lifestyle is ending 2008 on a happy note, bagging three new businesses recently – Unicef’s Pulse Polio programme, Royal Hygiene’s ‘She Comfort’, and Novarti’s newly launched ‘Otrinoz’ nasal drop.

Confirming the new wins, Soumitra Sen, President, Mudra Health & Lifestyle, said that the agency would be handling both media and creative duties for She Comfort, while for the other two accounts, the agency would be handling the creative side of the business. The account size of the three new wins couldn’t be ascertained at thte time of filing this report.

Sen explained. “The objective for She Comfort would be to redefine the category in this space as we shall be competing with strong players like Stayfree and Whisper. We will be targeting both ATL and BTL activities in regards to our marketing communication for the brand. As for Novartis’ Otrinoz, the plans are still under wraps. However, the objective will to create fresh ideas for the nose/nasal decongestion brand.”

Otrinoz is a newly launched brand from Novartis. It is a more specialised nasal drop containing moisturiser, which helps prevent dryness in the nasal cavity that is caused by other nasal drops in the market.

Unicef’s Pulse Polio programme campaign will involve creating public awareness amongst mothers and families to get their children protected from polio and eradicating the disease from India.

She Comfort is a registered brand of Kaul-High Impex Pvt Ltd, a marketing outfit of the parent company Royal Oil Fields Pvt Ltd (Feminine Hygiene Division) engaged in manufacturing high-end sanitary napkins.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.