Mudra Group is strengthening its media and content businesses. The Group has created a new line of business called Mudra MAX under which it has launched two independent agencies – Mudra Connext and Mudra Radar. Chandradeep Mitra is taking over as President of Mudra MAX.
Mudra MAX (Media, Analytics and Convergence) will focus on delivering consumer influence through its capabilities in media, analytics and convergence. Mudra MAX consists of three independent agency units – Connext, Radar, and Videotec.
Mudra Connext has been created with the mandate to provide innovative business solutions through media to over 30 clients across India. All existing client relationships of OMS (Optimum Media Solutions) will now shift to Mudra Connext.
Mudra Radar has been formed as a custom-created and 100 per cent dedicated media agency partner to one of India’s largest and fastest growing marketers – Reliance ADAG. It is poised to become India’s largest media AOR business.
Mudra Videotec, relaunched in October 2007, continues to focus on the convergence of brands and entertainment to provide content-based solutions to diverse clients.
Commenting on the launch of Mudra MAX, Madhukar Kamath, MD & CEO, Mudra Group, said, “Mudra Group’s success and growth in advertising and marketing services has given us the impetus to plan our next initiative. As an integrated marketing solutions group, we would now like to strengthen media and content and make it our next thrust area. We’ve got a good team and a clear direction and are confident that we have a proposition that clients would value.”
Chandradeep Mitra, who is taking over as President of Mudra MAX, said, “In the era of convergence, we need cutting-edge capabilities to create consumer influence. Through proprietary processes and tools, Mudra MAX and its constituents are uniquely poised to deliver this influence through insights, innovation and integration.”
LS Krishnan, President, Mudra Radar, said, “I am excited to join the fast-expanding Mudra Group and at the opportunity to work with potentially the largest advertiser in the country, Reliance ADA Group. Based on my experiences in handling AOR businesses, I am confident that we at Mudra Radar would deliver the media value that Reliance ADAG is expecting.”
Mudra MAX’s roster of clients includes Reliance ADAG, Hindustan Unilever, Jyothi Laboratories, Spice Mobile, MTV Networks, ICI Paints, Apollo DKV, ACC Cement, Pantaloons, Mary Kay, HBO, TTK Prestige, Zenith Computers, Yatra.com, Amrutanjan, Navneet Publications, Paragon, Apollo DKV, Sobha Developers, Zipcash, RmKV, Cera Sanitaryware, Zydus Cadila, Cycle Agarbathis, Ozone Ayurvedics, Sify.com, Hotspot Retail, Brilliant Tutorials, Amway, Disha Direct, and UEI Global, among others.
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