Top Story

e4m_logo.png

Home >> Advertising >> Article

Mudra Group launches Canvas, J&J skincare business already on board

23-November-2005
Font Size   16
Share
Mudra Group launches Canvas, J&J skincare business already on board

In the process of building regional agency brands, the Mudra Group has now set up another agency to take care of the western markets in India. The new agency, called Canvas, has been operational for some time now but has been formally incorporated only recently. Canvas is already taking care of Orpat and the second account with the agency is that of J&J skincare brands. Industry sources peg the J&J skincare brands in region of Rs 10 crore.

The J&J skincare brands that the agency is looking after are Neutrogena and Clean & Clear. As is known, internationally these brands are with the DDB Network, which is one of the reasons why the brand’s responsibility in India has come to the Mudra Group.

Giving Mudra’s point of view here, Madhukar Kamath, MD and CEO, Mudra Group said, “We wanted the J&J business to be managed by a dedicated team which was housed separately, and operated as an independent unit, within the Mudra Group. Canvas is a good opportunity to do that.”

Geeta Rao is the Creative Advisor on these brands, while Kiran Dhameja is the Business Head. Team J&J will work closely with the DDB Network.

As is known, Mudra has another agency called ‘Interact vision’, which is the ‘Canvas’ counterpart for focusing on businesses operating out of the north and east.

Canvas offerings would be full service ones. Essentially with this, on the creative side, the Mudra Group has Mudra as the flagship agency and regional brands in Interact Vision and now Canvas.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.