In the process of building regional agency brands, the Mudra Group has now set up another agency to take care of the western markets in India. The new agency, called Canvas, has been operational for some time now but has been formally incorporated only recently. Canvas is already taking care of Orpat and the second account with the agency is that of J&J skincare brands. Industry sources peg the J&J skincare brands in region of Rs 10 crore.
The J&J skincare brands that the agency is looking after are Neutrogena and Clean & Clear. As is known, internationally these brands are with the DDB Network, which is one of the reasons why the brand’s responsibility in India has come to the Mudra Group.
Giving Mudra’s point of view here, Madhukar Kamath, MD and CEO, Mudra Group said, “We wanted the J&J business to be managed by a dedicated team which was housed separately, and operated as an independent unit, within the Mudra Group. Canvas is a good opportunity to do that.”
Geeta Rao is the Creative Advisor on these brands, while Kiran Dhameja is the Business Head. Team J&J will work closely with the DDB Network.
As is known, Mudra has another agency called ‘Interact vision’, which is the ‘Canvas’ counterpart for focusing on businesses operating out of the north and east.
Canvas offerings would be full service ones. Essentially with this, on the creative side, the Mudra Group has Mudra as the flagship agency and regional brands in Interact Vision and now Canvas.