Mudra, Delhi has been awarded the creative account of real estate construction major Unitech following a multi-agency pitch called by the company a couple of months back. The account size is pegged in the region of Rs 7-8 crore. The account was previously serviced by JWT, Delhi.
FCB Ulka’s media buying arm, Lodestar, Delhi handles Unitech’s media business.
Confirming the movement to exchange4media, Paramita Sengupta, Deputy General Manager, Corporate Communication, Unitech, said, “We were looking for a 360 degree approach, and Mudra perfectly fit the bill.”
The pitch process saw five agencies – Equus, Triton, Euro RSCG, JWT, Delhi and Mudra, Delhi – present their strategies for Unitech. The ability to provide total brand solutions enabled Mudra to emerge as the winner.
On winning the account, Hemant Misra, President, Mudra, said, “Unitech as a brand has grown to be a large enterprise now.” Elaborating on the reasons for winning the creative account, Misra, said, “Apart from the strategic approach, our ability to provide total brand solutions at multiple media platforms worked for us.”
According to Sengupta, the challenge before the newly appointed agency would be to increase the brand saliency of the company.
Unitech has emerged as one of the largest growing companies in the business of construction, real estate development, hospitality, education and family entertainment centres. Though it has its base in the National Capital Region, it plans to expand to other markets like Lucknow, Kolkata, Mumbai and Bangalore.