Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.
On awarding the media business to Mudra Connext, Praveen Meloth, AVP-Marketing, Travelguru, said, “We were always in a hunt for an agency with the right approach, which accepts challenges and proves itself by way of its work. We look forward to Mudra Connext bringing innovative thinking and a strategic direction to the brand. We are confident that Connext, with their category experience and capabilities across all media formats, will help us optimally spread our message and reach out to our customers across the country.”
On choosing Mudra Connext over other agencies, Meloth said, “The team at Mudra came across with some innovative thinking and strategies, they impressed with us with their understanding of the category as well.”
When asked what new additions one would see on Travelguru in the coming months, he replied, “We have tied up with hotels for some great offers that are exclusive to Travelguru. Customers can look forward to benefiting form these hotels and holiday offers on our website.”
Travelguru chose to remain tight-lipped about the names of the other agencies that had pitched for the account, but did inform that they weren’t looking for any other agency as of now.
Commenting on the win, Manas Mishra, EVP & Country Head, Mudra Connext, said, “It is an exciting category. Building awareness and identity for Travelguru, a hotels and resorts portal, would be a major task. We need to create a distinct identity for the brand as all travel portals are often dedicated to flight bookings.”
Travelguru offers access to more than 4,000 hotels across 350 cities in India and over 72,000 hotels worldwide. It offers travellers the opportunity to plan and purchase their travel in a transparent, easy and customisable manner with instant hotel bookings and confirmations.