Mudra Communications Pvt Ltd., one of India’s largest advertising agencies, on Monday announced the acquisition of Kidstuff Promos and Events Company (KPE), the leading promotional agency in the country. Kidstuff Promos & Events is a Promotional Marketing Services Company that is involved in all aspects of below-the-line activities. Mudra will now hold majority stake in this company.
Madhukar Kamath MD & CEO, Mudra Communications Pvt. Ltd., said that “Promotional marketing today has taken up the marketer’s challenge & evolved from a short term volume building & tactically based discipline into a strategic range of communications options resulting in sales generation. The promotional marketing industry in India is also expected to double from Rs 500 crore in 2004 to about Rs 1,000 crore by 2005. Hence with the acquisition of Kidstuff we can now tap into this huge market & simultaneously provide all of our clients with ‘below the line offering’. Following our aggressive growth strategy we believe we have the first mover advantage in offering this to the market.”
Pankaj Wadhwa, MD, Kidstuff Promos & Events said,“ “Today, as the number of brands in the Indian market grows, product differentiation will become a challenge & this differentiation will come from the experience each company provides through their respective campaigns via promotional marketing. The promotional marketing industry has also been growing worldwide. Hence now onboard Mudra, we definitely hope to bring value to our clients through creative and design, research and data management, and access to a larger canvass.
Started in 1980, Mudra rose to become the third largest agency in the country in a short span of 9 years. Today, the Mudra Group, with more than 125 clients nationwide with 2 creative agencies, 8 full service offices and 7 specialised business units has a portfolio of some of India’s biggest brands. Mudra has bagged the Agency of the Year awards six times.
KPE is a Promotional Marketing Services Company, involved in all aspects of below-the-line activities to promote and expand the reach of various brands. With 10 years in the Industry, Kidstuff has branches across 6 metros; established client relationships & pan India coverage of over 500 towns. bouquet of services. The Delhi-based KPE has international networks i.e. it works in close co-ordination with independent agencies in USA, UK and Singapore.