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Mudra Brand Therapist adds five new businesses, appoints new worth Rs 8 crore

Mudra Brand Therapist adds five new businesses, appoints new worth Rs 8 crore

Author | Pallavi Goorha | Thursday, May 25,2006 7:03 AM

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Mudra Brand Therapist adds five new businesses, appoints new  worth Rs 8 crore

Mudra Brand Therapist, the healthcare and lifestyle specialist of the DDB Network in India, has added five new businesses to its kitty. The aggregate size of these accounts is pegged at about Rs 8 crore.

The new businesses include four brands under the USV umbrella -- Coromax, Fluxum, Glycomet GP and Lipicard AV. Then there is Glenmark’s Vivalol and Nebinex. It has also won the Kokilaben Dhirubhai Ambani Hospital account, a special project on the OC pill range from Wyeth, and Hindustan Latex Family Planning Promotion Trust (HLFPPT).

Mudra Brand Therapist President Soumitra Sen said, “We are delighted to win these accounts. For USV and Glenmark we will be doing doctor office promotion, creation of medical animation, CME (continued medical education), conferences, internal customer motivational programmes and internal customer motivational strategy.”

About the other accounts, Sen said, “For HLFPPT we are doing a mass media campaign for increasing awareness on HIV AIDS and increasing the usage of condoms. For Kokilaben Dhirubhai Ambani Hospital we are doing the branding for the hospital. And for Wyeth we are doing special promotion campaigns targeted at end consumers through the influencer (doctor) on their oral contraceptive range.”

Meanwhile, the agency has taken on board new talent. It has appointed Prithviraj Sengupta as Director, Brand Communications. He has around 15 years of experience including eight years with Organon, a Dutch multinational. He has worked for Megamind Mumbai for two years.

Other appointments include Priya Gupta and Liji John both of who have joined as Manager, Brand Communications. Gupta had earlier worked with McCann Healthcare and O&M Healthcare. John has worked with Contract Health for two years.

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