Mudra Communications, Delhi has won theTimes Business Solutions account in a multi-agency pitch. The division constitutes four major brands – TimesJobs.com, TimesMatri.com, MagicBricks.com, and Ads2Book.com (formerly TimesClassifieds.com). Industry sources estimate the account size to be upwards of Rs 30 crore. The incumbent agency was Bates India.
The sound strategy based on consumer and category understanding, good creative work along with the long-term association of Times Business Solutions with Tribal DDB, the Interactive Media Division of Mudra, are what tipped the scales in Mudra’s favour.
Commenting on the new association with Mudra Communications, R Sundar, Director, Times Group, said, “We are very pleased to have Mudra Communications on board as our marketing communications agency. We have great expectations from them as all our portals are on the verge of becoming leaders in their categories. They have the potential of leveraging our innately strong brands and providing that final thrust to make us the No. 1.”
Sandeep Vij, President, Mudra Group, said, “The Times Business Solutions brands are known for their aggressive, innovative and highly successful marketing. We are extremely pleased to have the opportunity to partner a marketer of such formidable repute. We are confident that the Mudra Group, with its Total Branding Solutions approach, will contribute towards the success of the brands of Times Business Solutions.”
He further said, “We will do print ads, TVCs, outdoors and below the line activities for the division. The work will commence from next month.”
TimesMatri.com, launched in November 2004, is today one of the leading matrimonial sites in the country. Unique initiatives such as the “one-stop shop” on-line experience for all matrimonial needs, the ‘Swyamvars’ and ‘Bandhan Khushiyon Ka’ initiatives have helped the website stay in the forefront. Ads2Book.com is the new enhanced version of TimesClassifieds.com and already has over two million registered users and over 50,000 ads active across 24 categories. Ads2Book.com not only allows users to place classified ads but also book display advertisements in The Times of India Group publications as well as other publications across the country and abroad.
And the newest entrant of Times Business Solutions is MagicBricks.com, the comprehensive property portal with pan-India coverage and an extensive inventory of over one lakh property listings from homeowners, developers, brokers and other professionals.
Location map of important facilities in the neighborhood, virtual walk-through in the properties, and interviews with industry stalwarts, analysis by the best national and international consultants and well-documented data related to products, prices and providers are key features of the site. MagicBricks.com helps users combine the benefits of the Internet with the convenience of executing brick and mortar deals in a transparent manner.