Top Story


Home >> Advertising >> Article

Mudra bags Rs 25-crore Samsung cellular handset account

Font Size   16
Mudra bags Rs 25-crore Samsung cellular handset account

Riding high on its strong position in the GSM (Global System for Mobile communications) handset segment, South Korean electronic major Samsung now plans to pitchfork its brand in the nascent but high potential code division multiple access (CDMA) cellular telephone handsets market with a high-decibel Rs 25-crore advertising budget.

In a recent move, the electronics giant has awarded the account to Mudra Advertising following a multiple agency pitch. Among its CDMA clients is Reliance Infocom, a company slated to be the largest CDMA player in the market. The firm is expected to roll out its services by December 2002.

CDMA phones are not yet commonly used in India as most telephony service providers are using GSM. But telecom industry experts expect the demand for CDMA cellular phones to explode to over one million a year within the next three years.

Service providers on the CDMA platform are increasingly finding the need to market phones which will compete with GSM phones on both price and features.

Reliance’s services will be competing with other players in the CDMA space like Tata Teleservices, which has successfully launched the service in Andhra Pradesh and is expected to offer the service in Delhi by December. Public sector companies Mahanagar Telephone Nigam Ltd and Bharat Sanchar Nigam Ltd are also offering CDMA-based services.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by