Mudra Mumbai has recently been assigned the creative and media duties for the Ministry of Civil Aviation. This win comes close on the heels of the ET Power of Ideas mandate won early this year. A TV spot has already been released, while a print campaign is set to hit the media on February 20, 2009.
Arijit Ray, Head, Mudra Mumbai, said, “Mudra has considerable experience in the airline industry. We are happy to get an opportunity to communicate the vast improvement in the aviation sector in India.”
The objective of the campaign is to highlight the Civil Aviation Ministry’s achievement over the last five years and the role it has played in the progress and development of the country. The campaign would highlight the transformational effect of the various initiatives undertaken by the ministry on the people of the country. Some of the pillars the campaign focuses on are modernisation of airports and aircraft, enhanced and improved connectivity, employment opportunities generated, how the profile of the flier has changed and how the common man can now travel by air.
Mudra Mumbai ended 2008 on a high note with business wins for HCC, Lavasa, Great Indian Shopping Festival and Incredible India. This was followed by winning the ‘ET – Power of ideas’ campaign this year. Other highs include winning the ‘Retail Marketing Campaign of the year’ for Big Bazaar and also bagging the award for the best ad documentary in a recent international film festival for MTDC (Colours of Konkan) recently.