Top Story


Home >> Advertising >> Article

Mudra bags creative & media mandate for Mexus Education

Font Size   16
Mudra bags creative & media mandate for Mexus Education

Mudra Advertising has started the year on a good note. Mudra West has been assigned the creative and media duties of Mexus Education following a multi-agency pitch. Mexus Education, which was set up in 2008, is an education innovations enterprise and part of the Bilakhia Group. The account size could not be ascertained at the time of filing this report.

Confirming the win, Arijit Ray, EVP, Mudra West, said, “What Mexus Education is seeking to accomplish is really fascinating. Innovative and interactive learning techniques can really take the quality of education to the next level. We look forward to working closely with the brand team to create a communication plan that complements the initiative.”

Saurabh Saxena, Director – Marketing, Mexus Education, said, “Mexus Education is driven by the passion of its people to constantly innovate and create an educational model that can create an outstanding learning experience for the users. We saw the same passion being shared by Mudra. Their understanding of our objectives clearly tilted the scales in their favour. We are both excited and hopeful that this association will create the ‘Iken’ brand as a global leader in the space of education innovations.”

Mudra West has had a good run in recent times with some business wins and successful campaigns rolled out. Key wins in the recent past include Inorbit Malls, World Gold Council, Femina, Lonely Planet and Filmfare, to name a few. Some major campaigns executed by Mudra West include the campaigns for Big Bazaar, Economic Times and Lavasa.

The foundation of Mexus Education is a belief that learning is most effective when it is personalised, entertaining, voluntary, and involves active participation of the students. Having spent two years in building up capacity for cutting-edge research, Mexus Education is now ready to launch its innovations under the brand ‘Iken’.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...