Mudra Advertising has started the year on a good note. Mudra West has been assigned the creative and media duties of Mexus Education following a multi-agency pitch. Mexus Education, which was set up in 2008, is an education innovations enterprise and part of the Bilakhia Group. The account size could not be ascertained at the time of filing this report.
Confirming the win, Arijit Ray, EVP, Mudra West, said, “What Mexus Education is seeking to accomplish is really fascinating. Innovative and interactive learning techniques can really take the quality of education to the next level. We look forward to working closely with the brand team to create a communication plan that complements the initiative.”
Saurabh Saxena, Director – Marketing, Mexus Education, said, “Mexus Education is driven by the passion of its people to constantly innovate and create an educational model that can create an outstanding learning experience for the users. We saw the same passion being shared by Mudra. Their understanding of our objectives clearly tilted the scales in their favour. We are both excited and hopeful that this association will create the ‘Iken’ brand as a global leader in the space of education innovations.”
Mudra West has had a good run in recent times with some business wins and successful campaigns rolled out. Key wins in the recent past include Inorbit Malls, World Gold Council, Femina, Lonely Planet and Filmfare, to name a few. Some major campaigns executed by Mudra West include the campaigns for Big Bazaar, Economic Times and Lavasa.
The foundation of Mexus Education is a belief that learning is most effective when it is personalised, entertaining, voluntary, and involves active participation of the students. Having spent two years in building up capacity for cutting-edge research, Mexus Education is now ready to launch its innovations under the brand ‘Iken’.