An entry from Mudra, New Delhi, has bagged the Concerned Communicator Award (CCA) for 2004, instituted by the Rajasthan Patrika daily.
The panel of judges comprising of Shekhar Swamy, Managing Director, R K Swamy BBDO, Prabha Prabhu, Executive Director, Madison Communications and Sandeep Goyal, Chairman, Dentsu Communications, unanimously chose the entry titled "Check for lumps" sent by from Mudra from among the 841 entries received. The award-winning team, include Visualiser Shikha Trikha and Copywriter Gerard Jayarajan.
Speaking to exchange4media on the awards this year, Sandeep Goyal, said, "Overall quality of entries was fabulous and the number of entries were also amazing. There were at least 100 entries of absolute top quality and it was heartening to see that a lot of work was in Hindi."
Besides the first prize, which went to Mudra, five CCA Special Mentions were awarded. The winners of which were Grey World Wide, Ogilvy One World Wide, Lowe (Lintas), O&M and Vyas Giannetti.
Shekhar Swamy said, "There were good number of entries, so it was good to go through and then make a selection. In the end top awards were selected unanimously. The same was true for the five follow up entries."
Goyal added that the winning entry deserved the award as the idea was starkly and simply put.
On the CCA awards, Siddharth Kothari, Director, Rajasthan Patrika, said, "Only an inspired public-private partnership can transform life and landscape in India. CCA Award is a beautiful partnership between best creative talent and Rajasthan Patrika in this direction." The awards will be given away on March 5 at a function celebrating the publication's foundation day.