Close on the heels of bagging Gujarat Tourism and Star Cements, Mudra Ahmedabad has now added the Renovau Telecom account to its kitty. Renovau Telecom is a Gujarat-based technology innovator and telecom product developer.
Commenting on the account win, Chandan Nath, President, Mudra Ahmedabad, said, “Renovau is an extremely exciting opportunity for us to demonstrate our ability in launching a telecom technology brand in India. We share the client’s enthusiasm and wish to partner them in their vision for bringing about a change in the way people communicate with the Renovau technology.”
Shekhar Reddy, President (International Business), Renovau Telecom, added, “Having worked with the top and the best ad agencies globally for the last 30 years, I have never come across an agency like Mudra who treat their clients’ business as if it’s their own enterprise, and nurture that enterprise to grow. The whole team at Mudra is highly creative and responsive. I am confident that Mudra will help Renovau Telecom tremendously in the tough space of the telecom industry.”
In the past 20 years, the telecom industry has seen major paradigm shifts – from electronic telephone exchanges and fibre optics to mobile telephony, and finally to the Internet. Each of these has substantially impacted people’s lives. The telecom domain is now all set to change with a new paradigm that would revolutionise the use of telecom in the country. This paradigm shift will be powered by a new breed of technology called IMS based public switched multiplay telephony services. The centre stage of this new technology is the Internet.
Renovau Telecom has developed packet switching technology with substantial intellectual property to deliver the public switched multiplay telephony services over the Internet. This home grown Gujarati company is getting ready with this radical technology to deliver services to the telecom sector while delivering substantial value for money to the customer.
Mudra Ahmedabad’s client portfolio includes Gujarat Tourism, Paras, Zydus Cadilla, Electrotherm, Adani Wilmar, Safal Constructions, IMS Empresaria, Star Cements and Sterling Hospital. It has launched and nurtured brands such as Vimal, Rasna, Dhara, Dermicool, Krack, Livon, Itchguard, Recova, Borosoft, Fortune Naturelle, Ramdev, YoBykes and Mrs Marino.