Godrej has realigned the creative duties of Godrej Shaving Cream and Godrej Snuggy to Mudra. The incumbent agency for Godrej Shaving Cream was Contract. The account size is estimated to be in the region of Rs 5 crore.
Mudra Mumbai already manages brands from the Godrej Consumer Products and Godrej Agrovet portfolios. For Godrej Agrovet, the group handles Real Good Chicken, for Godrej Consumer Products, the entire Hair colourants range as well as most of their other prestigious brands like Godrej No 1, Godrej Ezee and Godrej Shikakai.
Madhukar Kamath, Managing Director & CEO, Mudra, said, “Kudos to the team handling the Godrej accounts. This is well-deserved reward for their consistently good work. The new wins are mid-size brands and Godrej wanted to focus on these categories because they believe that these are growth categories and they have the right products in place.”
Jude Fernandes, President, Mudra said, “Over the years Godrej has continuously assigned more and more brands to Mudra because of the strong account planning focus, coupled with market share building creatives and proactive account management. And of course, the great relationship that Godrej shares with Mudra. Godrej is one of Mudra’s largest and most prestigious clients, it is a relationship we value deeply.”