Tribal DDB India, a digital and interactive agency and a specialist communications unit of the Mudra Group, has incorporated a new logo – the Kite. The logo is a result of the contest that the agency had held inviting people to design a logo.
In a bid to leverage the power of the interactive media, Tribal DDB had challenged designers to create a new logo by hosting a request on their website, www.tribalddbindia.com. The contest received a response of over 8,000 participants from 35 different countries, of which 6,000 alone were from India.
The judges, Matt Freeman, Chief Executive Officer - Tribal DDB Worldwide; C V S Sharma, Country Head and General Manager - Tribal DDB India; and Karl Gomes, Group Head Creative - Tribal DDB India selected the 10 finalists.
Commenting on the choice for the new logo, Madhukar Kamath, Managing Director and CEO, Mudra, said, “A kite flying in a deep bright sky metaphorically represents eternity, height of intellectual thinking, perseverance and search for new endeavours. Tribal DDB India embodies these aspirations and like the kite, is a source of inspiration and has a unique ability to see beyond the world of illusionary forms. The saffron colour for the kite behind the bright yellow sky combined with the green below signifies courage, prosperity and success.”
R Lakshminarayanan, CEO of Total Branding Solutions, said, “Tribal DDB India sought to design its logo to reflect India’s culture and heritage. All locations in Tribal DDB worldwide have logos that are under the network’s umbrella and still manage to capture the uniqueness of the local cultures.”
Said, C V S Sharma, General Manager, Tribal DDB India “We at Tribal DDB believe creativity dwells amongst us all. To take this thought forward, a logo design contest was held on March 2, 2005. The contest received an overwhelming response of over 8,000 participants from 35 different countries.”
Tribal DDB marked its presence in India earlier in the year in partnership with Mudra Communications.