Maharashtra Tourism Development Corporation (MTDC) has finally taken a decision on its agency. The corporation has signed on Mudra to handle the national campaign, while Goldmine has been roped in to execute local work. O&M will handle its international business. Industry sources peg the business in the range of Rs 5-6 crore.
MTDC had appointed Tata Consultancy Services (TCS) to supervise the recruitment of the agencies. The pitch processes for the business commenced in October 2004, when the tender for the business was floated. Following this, MTDC and TCS short-listed 15 agencies, of which 10 were called to make the presentations.
The presentations were made on credentials, strategy and creative aspects. A decision on the agency was taken very recently. On being contacted, a senior MTDC official offered that even as these were the appointed agencies, the letters would be issued only later in the week. The national campaign is expected to break in November 2005.