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MSLGROUP takes over Sri Lanka based Arc PR

30-January-2016
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MSLGROUP takes over Sri Lanka based Arc PR

MSLGROUP from the Publicis Groupe umbrella has announced its presence in Sri Lanka by taking over the PR agency- Arc PR.

Arc PR handles a diverse portfolio of clients including multi-nationals such as Coca-Cola, Samsung, Oman Air and major local companies such as Blue Mountain Group, CIC, People’s Bank, Hirdaramani and Amana Takaful. Since its inception in 2006, Arc PR has changed the face of public relations in Sri Lanka.

The agency will continue to retain its current team, comprising of nine professionals, and will be led by Caryll Van Dort, who will now be designated as Director, MSLGROUP. The Sri Lanka operation of MSLGROUP will be managed under the leadership of Ranil de Silva, who is accountable for all the Publicis Groupe brands in Sri Lanka. MSLGROUP will function under the guidance of Glenn Osaki, Asia President of the group.

On the association Osaki said, “2016 will be a great year for MSLGROUP globally and in Asia. Last year, we launched our Asia strategy which focus on three I’s – Insight, Integration and Impact. Arc PR joining MSLGROUP benefits both agencies, as well as local, regional and global clients. MSLGROUP is expanding its geographical footprint and capabilities, allowing us to seamlessly support our clients in the important market of Sri Lanka. We can now offer all of our clients in Sri Lanka a combination of local insights and international best-in-class global and regional resources. I know the Sri Lanka team, and have collaborated with them on numerous occasions. They have always impressed me with their sharp insights and integrated mindset.”

Arc PR associated with Leo Burnett and the other Publicis Groupe agencies in the market to provide its clients with seamless and integrated solutions to support their businesses and brands to create impact in the market place.

Commenting on the development, Ranil de Silva, Managing Director, Leo Burnett (LBSI), Sri Lanka said, “We are extremely proud to have partnered with MSLGROUP, the largest brand and reputation advisory network in Asia and Europe. This partnership will definitely strengthen our presence in Sri Lanka and enable us to drive the progress of Sri Lanka's PR industry. I am confident that this partnership will take our work for our valued clients to new heights, enabling us to provide international expertise and services to meet their strategic PR needs.”

“We will always continue to provide our clients with local insights and expertise. Being part of MSLGROUP will help us to seamlessly tap into the best in class PR practices both regionally and globally. As MSLGROUP, we are confident that we’ll be able to set a new standard for the entire industry here in Sri Lanka. It will also give our employees opportunities for international learning and access to world leading talent programs,” added Dort.

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