Top Story

e4m_logo.png

Home >> Advertising >> Article

MRTPC orders withdrawal of Sundrop Heart ad

08-January-2005
Font Size   16
Share
MRTPC orders withdrawal of Sundrop Heart ad

The Monopolies & Restrictive Trade Practices Commission (MRTPC) has directed Agro Tech Foods Pvt Ltd, makers of the cooking oil brand, `Sundrop Heart', to withdraw their advertisement on the product.

In compliance with MRTPC order, the company has withdrawn its advertisement in the electronic media relating to its product, an official release said.

The commission had directed the company to immediately discontinue the impugned advertisement after a Mumbai-based cardiologist complained against the firm.

The complainant had alleged that the advertisement was misleading and could prove detrimental to the health of gullible consumers.

After considering the matter, the commission viewed that the impugned advertisement was misleading in nature and amounted to an unfair trade practice.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world