Top Story

e4m_logo.png

Home >> Advertising >> Article

MRSS signs strategic market research contract with CureFit

18-July-2016
Font Size   16
Share
MRSS signs strategic market research contract with CureFit

MRSS India Ltd. has been selected by CureFit Healthcare Pvt. Ltd.  as its research partner for its strategic market research requirements. CureFit is a healthcare and fitness start-up launched by former Flipkart executives Mukesh Bansal and Ankit Nagori. The company has recently raised $15 million through Series A funding, one of the largest seed investment rounds in the Indian startup sector this year. 

The research by MRSS India would aim to help CureFit fine tune their business concept while also providing detailed insights to aid in the business launch, scheduled for 2017, through multiple research surveys involving consumers and various healthcare sector professionals. The contract will be a year long association with researches covering markets across India, and would mark the first in a series of contracts expected to be signed with the company.

Speaking about the recent partnership,  Raj Sharma, Chairman, MRSS India said, “Healthcare is a buzzing and promising sector for start-ups right now and we are delighted to partner with CureFit. This project has given MRSS India an opportunity to work with 2 very renowned and seasoned entrepreneurs and be a part of their exciting journey right from inception.”               

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India