Continuing its winning spree, MPG has added three new businesses that include Hindustan Motors, real estate company Alpha GCorp and Voltas. The total size of these three businesses is estimated to be around Rs 25 crore.
While the first two were won following a multi-agency pitch, Alpha GCorp which is into real estate had not called for a pitch. Hindustan Motors was won out of MPG Chennai while the other two were won from Delhi.
These wins follow the agency recently winning the media duties of Zee Turner and Paymate India.
Anita Nayyar, CEO, MPG India, said, “The wins are a testimony to the fact that MPG in India is headed on the right growth path. The management team is here to change things and with the support of my team we shall prove that in days to come.”
On winning Hindustan Motors, Nayyar said, “We had presented a case demonstrating our core abilities in strategic media planning that dovetails with consumer insights and media consumption patterns. Channel communication planning backed by our proprietary tools such as the ‘Spectrum’ helped us optimise marketing budgets across their brands.”
She added, “A complete 360-degree marketing solution encompassing offline, web, below-the-line and sports marketing won us the account.”
Disclosing Alpha’s reason for opting for MPG, Rashmi Sen, DGM Marketing and Sales, said, “Alpha GCorp’s vision and the implementation of the same with partners like Morgan Stanley Real Estate would require multiple media activities for brand establishment as well as sales promotion. Our objective is to consolidate all spends, and MPG was the most suitable choice as we are confident that the MPG team will, with its expertise, proactiveness and innovation, add value and enable us to exceed our objectives.”
For Voltas the incumbent was Starcom. MPG plans to use a combination of television, print and radio for Voltas while for Hindustan Motors the advertising would begin with print and eventually move to other mediums. For Alpha GCorp the media mix would be primarily print.
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