Media Planning Group (MPG) India, the media buying arm of Havas Media, has won the media duties of life insurance company, DLF Pramerica. The win came after an elaborate multi-agency pitch and the account size is estimated at Rs 25-30 crore. MPG India will take care of all media planning and buying requirements of DLF Pramerica and also provide integrated solutions planning.
O&M’s service agency Meridian is handling the creative duties for DLF Pramerica.
Speaking on the appointment of MPG, Sujata Dutta, Senior VP- Marketing, DLF Pramerica, said, “We found in MPG a professional team with an understanding of our consumers and their media habits. This coupled with their ability to use the media tools required for analyzing and optimizing the options available made them our preferred partner. The team also demonstrated enthusiasm and keenness on working with us, and a matching of work cultures which was equally important in our choice."
Said Anita Nayyar, CEO, Havas Media, said, “We are excited to be working with DLF Pramerica and look forward to the association. This is an important win for us as this gives us the opportunity to work in a category like life insurance which is one of the sunrise sectors today. We think it will be a great learning experience for us and we will gain a lot of knowledge on the category."