MPG has been discussed quite a bit in media circuits of late. Where on the one hand, the reported global review of its largest client Reckitt Benckiser and the hushed conversations on Reckitt compensating agencies on the basis of deliveries is attracting attention, on the other hand, the agency has been steadily adding new businesses, and this has played a key role in contributing to the growth of the agency in India.
MPG India has also recently lost a senior hand with Jeffrey Crasto’s exit, and as yet a replacement has not been announced.
A relatively late entrant in the field, the agency, however, has claimed to have had a fast pace of growth in the last four years. In conversation with exchange4media, an upbeat Anita Nayyar, CEO, Havas India, said, “We’ve experienced good growth, and we expect to touch Rs 800 crore in 2009-10.”
Nayyar added, “We are looking at revival at the market place and the growth effort will continue. It’s going to be tough, but with the necessary hard work and effort, we should be able to tide over.”
The agency is also excited about its diversified services, though Nayyar admitted that in terms of entertainment and sports, the market was slow. She said, “We are looking at our diversified divisions, especially online and outdoor divisions, increasing their contribution to the overall kitty. But with IPL, sports should see an upside. We are also looking at launching another brand, which is around the corner.”
She observed, “Despite the recessionary situation, it has been a ‘good’ year for us. We did well due to accounts like the Maxx Mobile media mandate, Nirlep, Jockey and Sistema Shyam Teleservices, to name a few.”