Media Planning Group (MPG) India, the media buying arm of Havas Media, has been assigned the media duties for Sistema Shyam Teleservices Ltd (SSTL). The win comes following an elaborate multi-agency pitch that also saw the participation of agencies like Starcom and Motivator. Confirming the news, a senior official of Shyam Telelink has pegged the account size in the region of Rs 120 crore.
MPG will take care of all media strategies, planning and buying requirements of SSTL.
It may be recalled that exchange4media had reported that Saatchi & Saatchi had been assigned the creative mandate for mobile operator Shyam Telelink Ltd in December 2008.
Commenting on the development, the official spokesperson of SSTL told exchange4media, “We found the MPG approach thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, with an overall marketing perspective and an extremely passionate and enthusiastic team, made us choose them as our media partners.”
On winning the business, Anita Nayyar, CEO, Havas Media, said, “We are excited to be working with SSTL and look forward to the association. This is an important win for us as this gives us the opportunity to work on one of the most active categories like telecom. Given today’s situation in the telecom sector, it will be an interesting challenge to partner SSTL in making them one of the leading telecom operators in the country. We think it will be a great learning experience for us and we will gain a lot of knowledge on the category.”
Shyam Telelink has got the pan-India spectrum for launching CDMA mobile services in India in early 2010. Russian corporation Sistema holds a 70 per cent majority stake in Shyam Telelink. The telecom operator operates in 22 circles.
Saatchi & Saatchi Delhi bags Rs 120-cr creative duties of Shyam Telelink Ltd