Top Story

e4m_logo.png

Home >> Advertising >> Article

MPG Bangalore assigned Rs 10-cr media mandate for Jockey

24-March-2009
Font Size   16
Share
MPG Bangalore assigned Rs 10-cr media mandate for Jockey

Jockey’s India franchise holder, Page Industries, has awarded its media business to MPG Bangalore. The account size is pegged in the region of Rs 10 crore. This is the first time that the client has appointed a media agency for the business. It may be recalled that Jockey had recently assigned its creative business to Mudra Bangalore following a multi-agency pitch.

Elated on the win, Anita Nayyar, CEO, Havas Media, said, “This is an important win for MPG in Bangalore. We offered Jockey some compelling insights to make the inner wear brand into a complete lifestyle brand.”

On the reason for appointing MPG as its media agency, Ashok Genomal, Managing Director, Page Industries, said, “We recognise that the media landscape in India is complex and will be even more so in the times ahead. To take us through the challenges and opportunities ahead and help our brand connect with our consumers, we were looking for a suitable media partner. We were very impressed with the strategy and inputs given to us by MPG, and look forward to a great relationship with them.”

For MPG, this is the third win announced in the year, the other businesses being Sistema and Shyam Telelink JV account and the Panasonic business.

Also read:

Mudra Bangalore bags creative mandate for Jockey

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems