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MPG bags Maxx Mobile media mandate, account size upwards of Rs 20 cr

18-August-2009
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MPG bags Maxx Mobile media mandate, account size upwards of Rs 20 cr

Maxx Mobile Communications Ltd, a mobile phone accessories manufacturing and distribution company, has appointed MPG as its media agency. The account size is pegged at upwards of Rs 20 crore. The creative duties are being handled by Pickle Advertising. It is for the first time that Maxx Mobile has appointed creative and media partners.

As reported earlier by exchange4media, Maxx Mobile had called for a multi-agency pitch for its creative as well as media businesses in July-end. The pitch, which saw several agencies in the fray, took place recently.

Confirming the news, Ajjay Agarwal, Managing Director, Maxx Mobile Communications Ltd, said, “The feedback from my team was very positive for MPG and I personally thought there was a good match with our core values of integrity and innovation. I am confident that together we will take brand Maxx Mobiles to greater heights.”

Pawan Chadha, Director - Sales, Marketing & Service, Maxx Mobile Communications Ltd, added, “In our search for the right partner, across any discipline, we were clear that ‘chemistry, passion and calibre’ would be our evaluation criteria. MPG met all our requirements and we are happy to have them on board as our media partners as we build Brand Maxx Mobiles.”

Reacting to the win, Anita Nayyar, CEO - India & South Asia, Havas Media, said, “It feels great to win the business against the likes of Madison, LMG, Lodestar and GroupM. We truly matched the chemistry and the passion, and had the calibre to entice the client with our work. Our testimonials are in our work as we together join hands for Brand Maxx Mobiles.”

Maxx Mobile Communications Ltd is foraying into the mobile phones business with the vision of providing the latest and widest range of wireless products, solutions, technologies and services to customers, backed with a proven and strong customer support network and a comprehensive research, design and manufacturing strategy.

Also read:

Maxx Mobile scouts for creative and media partners

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