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MPG acquires new business worth Rs 100 crore in 6 weeks

19-September-2008
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MPG acquires new business worth Rs 100 crore in 6 weeks

Media Planning Group (MPG) India, the media buying arm of Havas Media, has been on an account winning spree in the past six weeks, adding new business worth nearly Rs 100 crore. The wins are distributed between its North and West zone offices across an array of categories ranging from health and fitness to lifestyle.

The new clients added to the agency’s roster include VLCC, Carlsberg Beer, AO Smith, Ishta Hotels, Manpower, Business Bhaskar and Tarz Lifestyle, which is bringing premium luxury brands like CK, Tiffany, D&G and Davidoff to India. Tenders for MOT for the international business are also part of the recent wins. MPG will handle the media planning and buying of these businesses. The agency is also offering integrated media solutions to these clients.

Anita Nayyar, CEO, Havas Media, said, “We have been working towards consistent growth across the months and are happy to see both our top line and bottom line grow at a decent pace. Given the current situation and the business slowdown, wherein the advertising industry is the first to get affected, our constant endeavour to grow is helping us stay afloat. The growth from sports, entertainment, digital and activation are key contributors and I see a lot happening in these disciplines in years to come.”

Nayar further said that the campaigns for the new clients had broken recently.

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