The High Court of Madhya Pradesh bench at Indore on August 22, 2008, admitted a writ petition by NaiDunia Media challenging the Indian Readership Survey (IRS), 2008 R1 report and has issued notices to the Media Research Users Council (MRUC) and others.
The petition was submitted by NaiDunia Media before the High Court, challenging the IRS 2008 R1 report issued by MRUC, stating that report was based on misleading facts and data without following proper procedure.
In its petition, NaiDunia Media asked, if the circulation of its newspaper had increased then how could its readership drop, as indicated in the said IRS media report.
NaiDunia Media also aired its grievance, stating that the MRUC report was causing irreparable loss to its Hindi daily NaiDunia published from five locations in Madhya Pradesh and Chhattisgarh.
The High Court admitted NaiDunia Media’s petition for hearing and issued notices to MRUC and others.
Anil Dhupar, President-Marketing, NaiDunia Media, said, “Earlier, Naidunia Media had issued legal notice to MRUC just after the release of the IRS 2008 R1 media report to which MRUC did not respond seriously. We also raised the issue on various platforms, but MRUC hardly cared for it, thus we took the matter to the High Court in the larger interest of the print industry.”
When contacted, MRUC officials said that they had not received any notice with respect to any writ petition and added that it had adequately responded to the earlier notice issued by NaiDunia Media.