Given the increasing demand for smart phones in the country, Motorola and Tata Teleservices have launched the Moto Q in India. Priced at Rs 19,999, the phone is based on a multimedia platform chipset, which runs on a Microsoft Windows Mobile 5.0 operating system.
Speaking at the launch, Malcolm Dawe, Vice-President & General Manager, Motorola India Devices, said, “The Moto Q is a device that effects true seamless mobility by liberating all of us from the constraints of our offices and living rooms.”
Vinayak Deshpande, President, Tata Teleservices, said, “It gives us great pleasure to further widen our association with Motorola. At Tata Teleservices, it is our constant endeavour to enhance the quality and convenience of everyday life through the use of superior technology available at a reasonable cost.”
Speaking about the communications plans for the new phone, Llyod Mathias, Director, Marketing for mobile devices in Motorola’s South West Asia unit, said, “We have lined up a new print campaign, which will break soon in all newspapers and magazines. The TVC will break in 10 days’ time on all entertainment and news channels.”