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Motorola launches PEBL handset in India at Rs 10,990

Motorola launches PEBL handset in India at Rs 10,990

Author | exchange4media News Service | Thursday, Apr 13,2006 8:03 AM

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Motorola launches PEBL handset in India at Rs 10,990

Inspired by nature, Motorola India has come up with a new handset called PEBL. Targeted at the style conscious consumers, the oval shaped phone, which was unveiled in the Capital on Tuesday, is priced at Rs 10,990.

Speaking at the launch, Allen Burnes, Corporate Vice-President, High Growth Markets, Motorola, said, “The PEBL reflects the ingenuity of design and technological advancement associated with Motorola. Following the success of the RAZR and SLVR, the PEBL is yet another iconic phone from Motorola combining form with functionality.”

PEBL reflects the qualities of a pebble, which is tactile and soft. The phone has been designed in a way so as to build upon the foundation of Motorola’s design strategy and product portfolio in the region. After the resounding success of the RAZR in India, it was a conscious decision of the company to launch PEBL in India.

The new offering from Motorola is equipped with features like automated opening mechanism that can be operated with one hand as well as integrated Bluetooth wireless technology, advanced voice recognition, up to 5MB of memory and a VGA camera. PEBL has been launched in India in black and red colours and will be shortly available in blue, orange, pink and green as well.

The company has unveiled some high-end phones in the Indian market in the recent past. Asked on the size of the market for such kind of handsets in India, Llyod Mathias, Director Marketing-Mobile Devices, Motorola, put it in the region of 25 per cent. He said, “Action on the top end will continue to increase.”

The TVC for PEBL created by renowned filmmaker David Fincher, director of movies such as ‘Panic Room’, ‘Fight Club’ and ‘Se7en’, has started coming on air from April 12. Sharing more on the marketing initiatives, Mathias, said, “The PEBL, created to emotionally engage with consumers, will be promoted in a multi-tiered media campaign comprising TV advertising, press ads and outdoor media.”

Tags: e4m

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