Motorola has launched its portfolio of Bluetooth wireless devices in India, which are set to enhance the mobile experience for consumers in India. Motorola also established a separate business unit in India to focus on accessory products.
It reflects the current transformation that the mobile lifestyle market is going through with greater emphasis and acceptance of accessory products with Bluetooth being integral part of the consumer mobile experience.
Motorola recently entered into an agreement to extend its previously established strategic relationship with Bharti Teletech Ltd to leverage their strong national presence. The devices will be available through leading retail outlets in 30 metropolitan cities across India. Bharti Teletech has over 250 distributors with over 11,000 retail channels that will help Motorola reach out to the widest customer base possible.
“Motorola’s continued focus on consumer needs and experiences have resulted in the creation of an extensive portfolio of products and lifestyle statements that underscore our existing global leadership position in the Bluetooth marketplace,” said Steen Ronholt, Director and General Manager, MobileMe, High Growth Markets, Motorola.
He added, “We have taken Bluetooth devices from a practical expression of technology to a design statement. For example, a colour handset can now reflect your personality. We are also very excited to partner with Bharti to bring these products to the Indian consumers.”
Speaking on the occasion, Narendra Nayak, Director Business Development, India MobileMe, Middle East & Africa Motorola, said, “Industry estimates show that India is one of the largest growing mobile markets in the world, proving that the Indian consumer is embracing mobile technology and is now seeking to further enhance their mobile experience.”