Top Story

e4m_logo.png

Home >> TREND >> Article

Motorola launches MobileMe in India with portfolio of Bluetooth wireless devices

06-May-2006
Font Size   16
Share
Motorola launches MobileMe in India with portfolio of Bluetooth wireless devices

Motorola has launched its portfolio of Bluetooth wireless devices in India, which are set to enhance the mobile experience for consumers in India. Motorola also established a separate business unit in India to focus on accessory products.

It reflects the current transformation that the mobile lifestyle market is going through with greater emphasis and acceptance of accessory products with Bluetooth being integral part of the consumer mobile experience.

Motorola recently entered into an agreement to extend its previously established strategic relationship with Bharti Teletech Ltd to leverage their strong national presence. The devices will be available through leading retail outlets in 30 metropolitan cities across India. Bharti Teletech has over 250 distributors with over 11,000 retail channels that will help Motorola reach out to the widest customer base possible.

“Motorola’s continued focus on consumer needs and experiences have resulted in the creation of an extensive portfolio of products and lifestyle statements that underscore our existing global leadership position in the Bluetooth marketplace,” said Steen Ronholt, Director and General Manager, MobileMe, High Growth Markets, Motorola.

He added, “We have taken Bluetooth devices from a practical expression of technology to a design statement. For example, a colour handset can now reflect your personality. We are also very excited to partner with Bharti to bring these products to the Indian consumers.”

Speaking on the occasion, Narendra Nayak, Director Business Development, India MobileMe, Middle East & Africa Motorola, said, “Industry estimates show that India is one of the largest growing mobile markets in the world, proving that the Indian consumer is embracing mobile technology and is now seeking to further enhance their mobile experience.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO