Motorola has unveiled its new TVC, which describes the festival season with Ravan, as well as attempts to communicate about the special Moto lucky locket offer. The creative agency behind the campaign is O&M Delhi, and is the brainchild of the agency’s ECD Abhijit Avasthi. The film has been made by Prashant Issar of Corcoise Films. The TVC, which went on air on October 15 in all the news and entertainment channels, has actor Ranvir Shourie playing Ravan.
Llyod Mathias, Director-Marketing for India and South-West Asia, Motorola Mobile Devices, said, “This is the first TVC in the Ravan series and is a nice way of using Ravan. The brief we gave to the agency was to make a TVC describing the festival season. Mobile phones are become important gift items in the festive season. The TVC is quite humorous and funny, and it will connect with the Indian consumer.”
Avasthi added, “The film is basically on the festive season. We wanted to make a film which is humorous and doesn’t get stuck in the clutter. The TVC describes one Ravan and his different heads fighting over what phone to buy and each has a gift attached to it.”
The TVC describes a customer called Rocky enquiring about a phone to the man behind the counter. Rocky’s main head requests the salesman to show him a MotoRazr2. However, his second head wants to check out the Motorokr, and not the Razr2. The third head disagrees yet again, and mutters aloud, “Flip...flip.” There is frenzy as all the heads are screaming for some model or the other. The bemused salesman has no clue about what is happening, while the main head of Rocky is embarrassed at the behaviour of each of his heads. The heads then collectively give their points of view about the gifts attached with each of the Motorola models. A keychain with M insignia appears on screen. One by one, all the other prizes of the Moto lucky locket offer begin to appear on the screen, which includes an Audi.
The Moto lucky locket offer that would be open till November 15 is available for all customers who purchase any Motorola GSM phone.
Mathias said, “We wanted to make this festival season more exciting with the Moto lucky locket. Our special festival offer aims to give Indians an enthralling buying experience. The consumer remains centre stage like all in our marketing efforts.”
The campaign will be visible across print, TVC, outdoor, point of sale, mailers, and promotions for the Moto lucky locket offer. While the TVC will be seen across major news and entertainment channels, the print campaign will break in all newspapers and magazines. Outdoor medium too will be made use of across the country.