Motivator is signing off the year on a high note. The agency has added the Barclays Bank account to its kitty following a multi-agency pitch. Industry sources informed that the business is pegged at Rs 10-15 crore. With this, Motivator crosses Rs 100-crore mark in new billings in 2006.
At the time of filing the story, neither the agency nor the client were available for comments. It is learnt that the pitch was called almost a month back and the brief to the agency was to create Barclays identity in the cluttered financial space.
Some of the recent accounts that Motivator has won include Bank of India, Nai Dunia, TBZ Jewellery, Ira Constructions and Virgin Atlantic, among others.