Top Story

e4m_logo.png

Home >> Advertising >> Article

Motivator extends operations to Chennai, aims to tap into 100 crores business

01-June-2016
Font Size   16
Share
Motivator extends operations to Chennai, aims to tap into 100 crores business

Motivator, a GroupM agency has extended its services in the Southern market by launching its operations in Chennai.

The expansion into the Chennai market is expected to add business of over 100 crores for Motivator and is an integral part of the growth plans for the agency. Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bangalore and Thrissur.

Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations - Motivator South.

With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market.

Speaking on the announcement, Rabe Iyer, MD, Motivator said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data & Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bangalore will be the central hub for Insights and Product development, Chennai will host the labs for Data Science and emerging technology."

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India