Floriana Group has entrusted its media business to Motivator Delhi. Floriana Group has interests in personal care with brand Lambency, marble mining, agri-business and corporate finance. The creative duties are being handled by O&M Delhi.
Motivator will handle the entire duties for the Group and considering that Floriana has ambitious plans in the marble market, with a large number of retail outlets planned across the country, it is only logical that the account size would be substantial.
The company’s strategic plan for communication is to begin with few print advertisements and then take a step further with corporate communication and brand-led advertising.