GroupM’s Motivator may have been in the news several times in the recent past for winning new businesses, but the two-year-old agency has only recently found a place of its own in the media giant’s Indian scheme of affairs. First, the GroupM Management has decided to give it a Head in Rajul Kulshreshtha, who has been appointed Country Head for Motivator. Second, the agency also has quite a few new businesses to speak of.
For Kulshreshtha, this responsibility is in addition to his role as Head of Team LG in India as Managing Partner.
In terms of new businesses, the three recent wins by Motivator include Tribuvandas Bhimji Zaveri Jewellers, which is valued at Rs 8 crore, Bank of India, which is worth Rs 25 crore, and the NGO Child Life India Foundation. All these accounts are Mumbai-based.
Motivator’s existing accounts in Delhi include VLCC, JK Tyres, ESPN, UNICEF, Havells and British High Commission. And in Mumbai, it already has in its kitty the media businesses of L&T, LIC, Le Grand, Standard Chartered Mutual Fund, Maharashtra Tourism Development Corporation, DSP Merril Lynch, AXN, Amar Raja Batteries, and Cisco systems.
For his new role at Motivator, Kulshreshtha is reporting to CVL Srinivas, CEO, Maxus, India & Asia Pacific. Despite repeated attempts, GroupM officials were not available for formal comments.
Kulshreshtha took up the responsibility of Team LG in May 2004 and played a key role in building the operations. He has almost 15 years of strategic media planning and buying experience in India, Indonesia and Singapore, and has worked earlier with major agencies such as Universal McCann and ZenithOptimedia, besides GroupM.