Motilal Oswal Securities, one of India’s top-ranking broking houses, is scouting for agencies to handle its creative business. The account size is pegged at Rs 10 crore. Giving the reason for the pitch call, Prem Khatri, Director-Retail, Motilal Oswal Group, said, “We want to establish a more clear identity in the market place and we felt that our brand values were not being communicated effectively to our target audience. Thus, we are scouting for a creative agency.” The incumbent on the account is a small agency whose name Khatri refused to divulge.
Expansion, too, is one of the reasons for the call for creative pitch. Khatri added, “We want to increase our market share and want to be seen as the best. In addition to traditional broking, which is our bread and butter, we are also into e-broking, and commodity and portfolio management services, which also need a lot of attention.”
A decision on a media agency will be taken only after finalising the creative agency. The Motilal Oswal Group is also on the lookout for an agency to take care of its public relations mandate, which is currently being taken care of by LINOpinion.
Motilal Oswal Securities Ltd was founded in 1987 as a small sub-broking unit. It provides services like Advice-Based Broking, Portfolio Management Services, E-Broking Services, Depository Services, Commodities Trading, and IPO and Mutual Fund Investment Advisory Services.