Mother Dairy has launched its second ad film of the ‘Make Special Moments Magical’ campaign for its product ‘Dailycious’ Dairy Whitener.
In the second film also the couple remain central to the TVC’s theme, the audience will get to see a different facet of the couple’s life.
Earlier this year, the brand launched a dedicated campaign for the category led by a TVC in a special way where Bollywood actor Radhika Apte is featured as the leading lady. The campaign is conceptualised by Ogilvy. The first TVC, launched a few months back, was centred on a young couple who is setting out on their journey of life after being wed recently.
The TVC will be aired starting from September 5, 2016 with both Assamese and Bengali version in respective regions.
The TVC opens on the couple at the dining table, with the wife serving morning tea to her husband and mother-in-law. While serving tea, the wife asks her husband to show the newly bought shoes to her mother-in-law, attracting a witty & muted response from husband, whereas mother-in-law is taken a back in surprise. The mother-in-law then tries to search the new shoes on her son’s feet under the table with a feeling of apprehension, but is unable to find them underneath. She then goes on to take a sip from her tea and finds an unexpected pair of red toddler shoes before her sight. Amazed by the little pair of shoes, the mother-in-law then looks towards her son in-order to confirm the thought of becoming a grandmother. Her son in return confirms the same with a smile. She further looks towards her daughter-in-law to confirm the news, to which she happily nods in agreement. The entire moment becomes more cheerful when both hug each other celebrating the occasion. This exchange between them creates a special bonding moment, which only ends up becoming magical over a cup of tea made from the goodness of Mother Dairy Dailycious dairy whitener.
National Creative Director : Ajay Gahlaut
Sr. Creative director : VikasChemong
Director : Parikshit Vaidya
Production House : Magic Box