The 40th International Advertising Association (IAA) World Congress in Dubai will witness the confluence of the world’s most respected advertising, marketing and media buying leaders. The Congress will take place at the Dubai International Convention Centre (DICC) from March 20-23 and will see 11 senior executives taking part in speaker sessions and panel discussions, under the theme of ‘Challenges of Change’.
The speakers are Sir Martin Sorrell, Chief Executive, WPP; Tateo Mataki, CEO, DENTSU, Japan; Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide; Ken Kaess President & CEO, DDB Worldwide Communications Group; Allen Rosenshine, Chairman, BBDO Worldwide Inc; Howard Draft, Chairman and Chief Executive Officer, DRAFT; Colin Gottlieb, CEO, OMD Europe; Jack Klues, Chairman, Publicis Groupe Media; Susannah Outfin, CEO, Carat International; and Marcio Moreira, Vice Chairman and Chief Operating Officer, McCann-Erickson World Group.
Donald Gunn, the man behind the annual Gunn Report & Showreel of the Year (regarded as the official worldwide measure of competitive excellence for the advertising industry) is also one of the speakers at the Congress.
Said Joseph Ghossoub, IAA World President Elect, “We couldn’t have asked for a better representation of the global advertising industry, and for this dynamic list of people to agree to participate is unprecedented. This is a great opportunity for the 2,000 expected delegates to hear the thoughts and ideas of industry leaders, especially at a time when the industry is going through tremendous change and the need for uniqueness is on the rise.”
The Congress is being organised by the UAE Chapter of the IIA, under the Congress Chairmanship of Mohammed Al Gergawi.
An exhibition running concurrently with the Congress is aimed at publishers, broadcasters, radio stations, designers, below the line and point-of-sale suppliers, direct marketers, printers, research and brand consultancies, and stock photography agencies. The exhibition will provide an ideal networking platform for the industry, and an opportunity to view the region’s best creative work.
There will also be a public display of advertising campaigns from around the world under the banner of ‘Great Ads for a Better Future’. Advertising Community Together (ACT), an initiative created by the employees of Adforum.com, has organised the exhibition and will showcase a comprehensive and unique compilation of sustainable development and corporate social responsibility campaigns.
The exhibition has been produced in partnership with the United Nations Environmental Programme. People from all walks of life can view this collection for free in DICC’s main concourse.
Gulf News, Motivate Publishing, CNN, Dubai TV, Dubai Media City, Dentsu, Emaar, MBC TV, The Choueiri Group, BBC, Dubai Duty Free, Khaleej Times, AME Info and FedEx will be supporting the Congress.