Top Story

e4m_logo.png

Home >> Advertising >> Article

Morphy Richards appoints J Walter Thompson as creative agency

14-July-2017
Font Size   16
Morphy Richards appoints J Walter Thompson as creative agency



Morphy Richards, the kitchen and home appliances brand, has appointed J Walter Thompson as its creative agency.  The agency will lead the development of all the brand campaigns for Morphy Richards in India. The account will be handled out of the agency’s Mumbai office.



 



In addition, JWT design has also bagged the brand identity and packaging mandate for the brand.



 



Commenting on the association, Anant Bajaj, Joint Managing Director, Bajaj Electricals, said, “We're delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT’s work stood out from the first moment itself. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team.” 



 



Commenting on the win, Rajesh Gangwani, Managing Partner, J Walter Thompson Mumbai, said, “We are elated to win the business. Our strategic recommendation and creative approaches presented won us the mandate. The awe-inspiring range of Morphy Richards products backed by the marketing muscle of Bajaj Electricals gives it a unique advantage in the category. We look forward to the partnership and to create some memorable work on the brand that builds equity and delivers growth.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...