Top Story


Home >> Advertising >> Article

More restructuring, new disciplines, Lowe Lintas has a full year ahead in 2010

Font Size   16
More restructuring, new disciplines, Lowe Lintas has a full year ahead in 2010

Charles Cadell, the Chief Executive Officer of Lowe Lintas, is a busy man by virtue of the fact that he is at the helm of one of the leading creative agencies in India. Cadell is a busy man also because he has many plans up his sleeve for Lowe that one will see fructify in 2010. One such plan includes further restructuring at Lowe Lintas. Moreover, the agency also plans to enter more new disciplines and services next year.

Though not willing to reveal much, Cadell did say, “We have done restructuring in the past, but they were basics and were actually to do away with structures which an agency should not have had in the first place. The further restructuring would now mean fine tuning and detailing of the present structure. Ideally, I would have liked this to happen this year, but because of this entire issue of economic slowdown and then our approach being of cautious optimism, our plans just got delayed.”

He further said, “Next year, we will also be focusing on entering new disciplines and services, thereby increasing our bouquet of offering to the society and clients. We are also looking at offering Lowe Lintas’ services in the Tier II and Tier III cities. I think at this point I would not like to elaborate any further on our plans.”

Lowe Lintas secured third position at the Effie Awards 2009 and won accolades for its work done for the Tata Tea ‘Jaago Re’ campaign, which has been a path-breaking work for the advertising industry and has, in fact, changed the way this category has been looked upon and advertised till now.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46