Charles Cadell, the Chief Executive Officer of Lowe Lintas, is a busy man by virtue of the fact that he is at the helm of one of the leading creative agencies in India. Cadell is a busy man also because he has many plans up his sleeve for Lowe that one will see fructify in 2010. One such plan includes further restructuring at Lowe Lintas. Moreover, the agency also plans to enter more new disciplines and services next year.
Though not willing to reveal much, Cadell did say, “We have done restructuring in the past, but they were basics and were actually to do away with structures which an agency should not have had in the first place. The further restructuring would now mean fine tuning and detailing of the present structure. Ideally, I would have liked this to happen this year, but because of this entire issue of economic slowdown and then our approach being of cautious optimism, our plans just got delayed.”
He further said, “Next year, we will also be focusing on entering new disciplines and services, thereby increasing our bouquet of offering to the society and clients. We are also looking at offering Lowe Lintas’ services in the Tier II and Tier III cities. I think at this point I would not like to elaborate any further on our plans.”
Lowe Lintas secured third position at the Effie Awards 2009 and won accolades for its work done for the Tata Tea ‘Jaago Re’ campaign, which has been a path-breaking work for the advertising industry and has, in fact, changed the way this category has been looked upon and advertised till now.