Top Story

e4m_logo.png

Home >> Advertising >> Article

More restructuring, new disciplines, Lowe Lintas has a full year ahead in 2010

24-December-2009
Font Size   16
More restructuring, new disciplines, Lowe Lintas has a full year ahead in 2010

Charles Cadell, the Chief Executive Officer of Lowe Lintas, is a busy man by virtue of the fact that he is at the helm of one of the leading creative agencies in India. Cadell is a busy man also because he has many plans up his sleeve for Lowe that one will see fructify in 2010. One such plan includes further restructuring at Lowe Lintas. Moreover, the agency also plans to enter more new disciplines and services next year.

Though not willing to reveal much, Cadell did say, “We have done restructuring in the past, but they were basics and were actually to do away with structures which an agency should not have had in the first place. The further restructuring would now mean fine tuning and detailing of the present structure. Ideally, I would have liked this to happen this year, but because of this entire issue of economic slowdown and then our approach being of cautious optimism, our plans just got delayed.”

He further said, “Next year, we will also be focusing on entering new disciplines and services, thereby increasing our bouquet of offering to the society and clients. We are also looking at offering Lowe Lintas’ services in the Tier II and Tier III cities. I think at this point I would not like to elaborate any further on our plans.”

Lowe Lintas secured third position at the Effie Awards 2009 and won accolades for its work done for the Tata Tea ‘Jaago Re’ campaign, which has been a path-breaking work for the advertising industry and has, in fact, changed the way this category has been looked upon and advertised till now.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow