Delhi-based Montage Advertising has been assigned the creative duties for ‘Outlook Business’. Industry sources peg the account size in the region of Rs 3 crore. The incumbent agency was Triton Communications. Montage is already handling the creative duties for ‘Outlook Money’, another business magazine from the Group.
Reacting to the win, Montage CEO, Karunendra Mathur, said, “We are happy to be handling both the magazines business now. We will follow a 360-degree approach to communicate its message to its target audience. It will include print, TVC, outdoor, etc.”
“We have started working on a brand campaign, which will break in January. The campaign is on a survey done by ACNielsen that states ‘Outlook Business’ is the second largest business read magazine. Print ads have started appearing in all financial dailies like ‘Business Standard’, etc., since last week. We are doing lot of advertising in our in-house publications. We are running a TVC on CNBC,” Mathur added.
He further said that the outdoor ads would appear all over India by the end of next week. “The outdoor ads will first appear in Bangalore, followed by other cities. We will also be doing below the line activities like mailers, direct mailers, events, etc., for the magazine,” Mathur added.