MoneyGram has extended its sponsorship agreement with the International Cricket Council (ICC) for an additional eight years.
The new agreement marks an extension of MoneyGram’s initial five-year relationship with the ICC that included sponsorship of the 2011 and 2015 World Cup tournaments.
Speaking about the new development, Juan Agualimpia, MoneyGram’s Executive Vice President and Chief Marketing Officer said, “Cricket touches many lives and it’s truly exciting to be a part of this sport and witnessing its potential to inspire and transform lives firsthand. MoneyGram brings people closer just as the sport brings people closer across geographies. Our association with the ICC has certainly helped establish MoneyGram as a preferred brand for South Asians around the world and we are delighted to extend this agreement for another eight years.”
“The extension says much about the value of our events and that we continue to retain sponsors of the caliber of MoneyGram and at the same time attract new ones. The T20 format has brought in a lot of women viewership and we hope that women’s cricket too finds its way around the world. Sponsors are the lifeline for any sport and on behalf of the ICC, I thank MoneyGram for their continued support and patronage of cricket,” said ICC chief executive David Richardson.
As momentum builds to the ICC World Twenty20 event in India, MoneyGram will launch consumer activation programs in more than 100 cities and reach out to cricket fans around the world. India, which has the largest base of cricket fans in the world, is also the world’s largest remittance receiving country with an inflow of $70 billion annually, according to the World Bank.